Mike Fogarty, the Vice President of Sales & Marketing at First Endurance noted, “We knew we wanted to work with the Specialized-lululemon team from the start- especially since most of the riders and management are from the women’s HTC-Highroad team, who we’ve been working with for the past five years. We know how professional the management is and we knew we wanted to continue working with the riders because it’s been such a great relationship.”
Specialized-lululemon includes some of the most highly decorated women in the sport: including Americans Amber Neben, Evelyn Stevens, and Ally Stacher. Swedish time-trial champion Emilia Fahlin, Ellen van Dijk of the Netherlands, Australian criterium champion Chloe Hoskings, and former German national champion Ina-Yoko Teutenberg.
Clara Hughes is the team’s most notable new addition. She’s won six world-championship medals and is the only Canadian to win medals in both the summer and winter Olympic games, including two bronze medals in cycling at the Atlanta Olypics. “The only team I considered being on was this team. If they didn’t want me or it didn’t work out, I wouldn’t have been on a team,” said Clara. “Also, I really wanted to race with Ina.”
2012 Olympics
Nearly all the women have Olympic hopes. “It’s the marquee event for women’s cycling and so for me, who knows if I can get there, but I’m doing everything I can this year to try to make it,” said Stevens.
Rider Feedback:
‘First Endurance gives me the satisfaction of knowing I’m fueling my body with quality products to help me reach my goals with cycling.’ - Ally Stacher
‘I’ve been using First Endurance since I started my professional career in 2010 and have been a huge fan from the get-go. All of their products are great and I particularly like EFS, it tastes great and I never have to worry about cramping or dehydration during a race or training.’ -Evelyn Stevens
'Taking PreRace is always part of my TT preparation. I won't start a TT without it anymore!'- Ellen Van Dijk
"I started using First Endurance products years ago and the company's ongoing research keeps me being able to ride on the highest level like at the World Championship in Copenhagen.’- Ina-Yoko Teutenberg
